This May, a group of FIT students at SUNY Korea had the opportunity to go on a two-part field trip in collaboration with the global luxury house Dior. Created to increase their understanding concerning the Dior brand identity, immersive retail experiences, and strategic marketing, the trip provided both a public showcase and a special behind-the-scenes perspective on how Dior continues to lead in the world of luxury fashion.
The trip began on May 11, with a visit to the Dior: Designer of Dreams exhibition, held at Dongdaemun Design Plaza (DDP). The exhibition, which has toured across cities such as London, Paris, and Shanghai, arrived in Seoul for a showcase running from April 19 to July 13, 2025.
With its thematic focus on flowers, gardens, and lavish balls, the exhibition showcases the creative legacy and strong identity the House of Dior has continued to build upon for decades. Students explored the venue, immersed in haute couture creations, archival designs, and multimedia displays – a window into Dior’s artistic evolution throughout the years.
The exhibition was followed by an exclusive visit to the Dior Seongsu store on Friday, May 16. Praised by LVMH Chairman Bernard Arnault for its architectural beauty and innovative concept, students gained insight into what a successful concept store looks like, from design to location curation.
The visit included a 30-minute guided tour of the space, which places Dior’s identity within a uniquely Korean context. FIT students then had the pleasure of sitting down with Dior’s Marketing Director, who led an intimate Q&A session complete with refreshments from Dior’s private café. Topics ranged from the brand's process in developing the Seongsu concept store to the specific responsibilities and challenges of luxury marketing leadership.
For students aspiring to careers in luxury fashion, retail, or marketing, the Dior collaboration was both memorable and deeply instructive. It offered a rare opportunity to witness luxury branding in action and engage directly with industry professionals – enriching their understanding and sparking new inspiration. With Dior to look up to as a leader in storytelling, design, and consumer engagement, FIT students left the experience inspired and ready to shape the future of fashion with the same visionary spirit of beauty and innovation.
Written by Student Reporter, Kenessa Washington (kenessa_washington@fitnyc.edu)
The 2025 IGC Research Showcase was held on May 16 in the IGC Auditorium, bringing together approximately 300 undergraduate and graduate students, as well as professors from all four universities on the Incheon Global Campus (IGC). Participants shared their innovative research through poster exhibitions, presentations, and panel discussions. Among the six awarded teams, the first and second place were claimed by SUNY Korea’s Mechanical Engineering students: Team OneDire
On May 16th, 2025, the International Student Association (ISA) hosted the Global Flavors Fiesta at the IGC Dining Hall, bringing together students of SUNY Korea, George Mason University Korea, University of Utah Asia Campus, and Yonsei University for an evening of cultural exchange and celebration. The event opened with a warm welcome, as students, faculty, and staff gathered to enjoy a wide variety of international dishes and connect with one another. Guests had the chance to explor
[Wearable Design Workshop Orientation] International connections are being fostered this semester for Fashion Business Management students at SUNY Korea, who are set to take part in an international workshop at Chiba University’s Design Research Institute in Sumida, Tokyo, from April 22nd to 26th. This collaboration aims to mix fashion with the digital world, focusing on sustainable pathways to communicative, wearable technology. Dubbed “Wearable Design for Social/Emotion
On April 11, 2025, the Business Management Department’s CPA Study Group, accompanied by accounting professors, participated in a special field trip to Deloitte Korea’s headquarters, located in the IFC building in Yeouido, Seoul. The visit began with a warm welcome from Deloitte Korea’s CEO, Mr. Jong-sung Hong, who took the time to personally greet the delegation. His presence made a significant impression on the students, emphasizing Deloitte's commitment
On Saturday, December 7th, FIT students and faculty went to Hanyang University Erica Campus to learn from and connect with fashion experts from around the world. This conference, held by the Korean Society of Fashion Business, focused on the future of K-Fashion as we enter the digital age, and what this means for sustainability. The conference had two keynote lecturers, the first being Professor Ali Howell Abolo, from Drexel University, USA. Her presentation explored reviewing a comp