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Professor Jongseong Brad Choi from the Department of Mechanical Engineering at SUNY Korea has been selected as the sole recipient of the prestigious “Metaverse Lab Support Program,” jointly organized by the Korea Radio Promotion Association (RAPA) and the Ministry of Science and ICT (co-PIs: Professors Y. Eugene Pak, Byungkon Kang, Jungmin Hong, and Yeji Seok). In previous years, three to four labs were selected annually; however, due to a nationwide reduction in R&D funding, only one lab was chosen this year—Professor Choi’s—making the selection process exceptionally competitive. The program provides 666 million KRW (~555k USD) in research funding over a period of three years.

Including continuing participants in their second and third years, a total of four universities are currently part of the program: Yonsei University, KAIST, Korea University, and SUNY Korea. SUNY Korea’s inclusion alongside Korea’s top-tier R1 universities highlights its emerging strength and growing influence in research excellence.

Professor Choi’s winning project, titled:“Metareal: Commercialization of Ultra-Realistic Real Estate Spatial Information Metaverse Technology,” focuses on transforming his AI-powered, hyper-realistic 3D modeling algorithms into commercially viable metaverse technologies for the real estate sector. As part of the project, Professor Choi will establish a tech startup, MEIC-AI Co., Ltd., and plans to hire more than 10 undergraduate and graduate researchers among SUNY Korea students, fostering both innovation and student opportunity.

Professor Choi’s consistent success in securing competitive R&D grants is especially notable in the context of significant reductions in national research funding for individual researchers. It represents not only a major personal milestone for Professor Choi but a significant institutional accomplishment, underscoring SUNY Korea’s rising reputation as a globally competitive, research-intensive university. It further demonstrates a testament to SUNY Korea’s commitment and focus to becoming a globally recognized research hub through innovative and practical research endeavors.

Professor Choi leads the MEIC (Mechanical Systems with Intelligence and Computer Vision) Lab, which is dedicated to the concept of Engineering Soft Power. The lab’s core research areas include visual intelligence systems, vision-based control, digital twins, and human-machine interaction. The current team consists of 12 researchers, including five Ph.D. candidates, three master’s students, and three undergraduates, who have contributed to a series of award-winning research accomplishments.

MEIC Lab Website: https://www.meic-lab.com