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[Student Reporter] Alumni Career Talk Sparks Inspiration at SUNY Korea On April 12, 2025, SUNY Korea hosted the Spring Alumni Career Talk and welcomed back its alumni to share their professional journeys and insights with the current students. The event featured graduates from various majors – including Computer Science and Technology and Society from Stony Brook University, Korea, and Fashion Business Management from Fashion Institute of Technology, Korea. The session provided a platform for alumni to reflect on their academic experiences, career paths, and the lessons they’ve learned along the way. Among the presenters was Hawon Park, Computer Science graduate, a researcher who spoke about his days at SUNY Korea, his internships with V-ethos and Zero Class, and how those opportunities helped shape his career. Jinsil Lee, Fashion Business Management graduate, shared her story as the CEO of Weekendglow. After leaving a Korean university at a young age to gain work experience, she spent years in the retail industry as an employee and store manager. At the age of 26, she decided to pursue higher education in the U.S., ultimately enrolling in the FIT program at SUNY Korea. She highlighted that learning has no age limit, and credited her time at FIT for helping her find business partners. During each session, all the alumni mentioned a common theme: make the most of your university life. They advised students to explore their interests, seek out internships, and utilize resources like the Career Development Center. They stressed that what students learn in college often plays a vital role in shaping their professional and personal identities, particularly when preparing resumes, interviews, and future career decisions. The Spring 2025 Alumni Career Talk served as a bridge to connect SUNY Korea alumni and current students. Through candid stories and advice, the alumni were able to inspire the current students to reflect on their future goals. Written by Student Reporter, Sehyun Cho (Sehyun.Cho@stonybrook.edu)
2025.04.17 Hits 194
[Student Reporter] Inside the World of Digital Marketing: Insights from Ruby Kang's Career Talk On the 8th of May 2024, SUNY Korea held the “Understanding the Digital Evolution” career talk with Ruby Kang, digital marketer from Cartier Group Korea. Kang explained the importance of “Digital Marketing Defined by Real Industry” via three components: unexpected brand experience, 360 marketing strategy, and content driven customer engagement. She described the pressures working in the industry to create unexpected and innovative marketing campaigns, noting that although it was stressful, she nevertheless considered it to be a valuable experience as it challenged her to think outside the box. Kang emphasized how crucial it was to adapt to the ever-changing consumers by appealing to them in unexpected ways. For example, she described her ideas in the “TB Monogram campaign”, where she proposed introducing a Burberry character: a deer with the iconic Burberry monogram. This project was a huge success, and the Kakao emoticon sold out within an hour of its release. Additionally, she described other campaigns such as the “B SURF” game, “#USEYOURFREEDOM” digital film, and dancing “Pop” AR filter to create publicity and appeal to the youth. Additionally, she shared her experiences in content creation for “The Imagined Landscapes Jeju” pop up, noting the importance of consistent and relevant content to persuade customers to interact with brands on a deeper level, establishing consumer loyalty. A significant project she worked on was the Cartier HJ Event in Seoul, introducing their new fine jewelry collection. This event became one of their most successful marketing strategies as they invited well-known actors, actresses, K-pop idols, and talents with big market value to a fancy gala dinner. The digital marketing team made sure to maximize the content through teaser videos, photoshoots, and interviews. Lastly, she shared three key points on how to establish one's career: know your abilities, narrow down choices, and be well prepared. Overall, the career talk highlighted the importance of digital marketing in creating a seamless experience for the consumer both online and offline. As digitalization continues to take center stage in our ever-changing market, it is crucial for brands to consistently adapt and refine their marketing methods in order to stay relevant and appeal to the public. Written by Jennifer Christiana of IVY Magazine
2024.05.10 Hits 812